Admissions open Take the eligibility test & see if you can join the next batch. Take the test →

Decoding the Jargon

301 redirect

Also called permanent redirect, 308 redirect

SEOTerm

A server response that sends people and search engines from an old URL to a new one permanently. Google uses it as a strong signal that the new URL should be the canonical one.

Example

Meera moves her site from a free subdomain to meerastore.in. Every old page 301-redirects to its new address, so links and bookmarks keep working.

How you'll hear it

“Use 301s, not 302s, for the migration; this move is permanent.”

Don't confuse it with

302 redirect: temporary. Google follows it but does not treat the target as the new canonical.
404 error: the page simply does not exist.

Want to use this at work? AI-led SEO Excellence is aFactor's 16-week program for SEO work.

Sources

Redirects and Google Search, Google Search Central

Checked 1 October 2026. Examples use a fictional business; figures are illustrative.

Send this to someone

Knowing the words is the start. Using them well is the job.

The role-fit test shows how your judgment lines up with the role you hold or the one you want next.

Take the role-fit test →