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Markathon 2026 · Rules & AI policy

The rules, in full.

This is the authoritative reference for eligibility, originality, confidentiality, conduct, and AI policy for Markathon 2026.

Eligibility

Solo participation only.

Markathon is an individual event. There is no team creation, no shared submissions, and no group defence at any stage. This is the structural difference between Markathon and other hackathons.

One participation per candidate. Candidates employed by agencies with competing entries must disclose that relationship at registration.

Originality

The work must be your own.

Submitted work must be your own. AI tools may be used and disclosed (see AI policy). Presenting another person’s plan as your own, or reusing another candidate’s submission, ends participation.

Confidentiality

The scenario stays confidential.

Scenario materials are confidential during the event. Do not publish or share them while Markathon is running.

After the event, portfolio use of your own submission is permitted, with attribution and clear identification as Markathon 2026.

Communication

One channel for scenario questions.

Scenario clarifications are handled via the candidate forum only, so every candidate has the same information.

Operational issues go to support@afactor.ai, with a response target under 4 hours during working hours (10:00–21:00 IST).

Withdrawal

You may withdraw at any point.

Let the organisers know via support@afactor.ai so your slot and assignments can be released.

Code of conduct

Professional respect, throughout.

Treat judges, organisers, and fellow candidates with professional respect. Markathon is a serious professional environment, and conduct is held to that standard throughout.

AI policy

AI use is permitted and encouraged.

These tools are part of how modern marketing work is done. Every written round includes an AI-disclosure section (100–200 words), authored by you, describing how you used AI. Disclosure is a signal of professional honesty, not a penalty.

What is evaluated is your judgment — the choices you made and your ability to defend them live.

Submission requirements

Formats, naming, and deadlines.

Every written round’s submission includes an AI-disclosure section (100–200 words) authored by the candidate.

RoundFormatFile namingWord countDeadline
R1A.docx or Google Doc linkMARK_[candidateID]_R1A1,500–3,00021:30 IST · Fri 3 Jul
R1B.pptx or Google Slides (optional)MARK_[candidateID]_R1BN/A — 5 min speaking18:00 IST day before slot
R2.docx or Google Doc linkMARK_[candidateID]_R21,800–3,500 (incl. preamble)13:00 IST · Fri 10 Jul
R3No candidate submissionLive defence · Sun 12 Jul