A performance-marketing hackathon for serious professionals — built around the conditions you will actually face. 12 days · 3 rounds · solo participation · online.
Markathon begins Wednesday, 1 July 2026, 19:00 IST. Registration is open.
You receive a genuine client scenario — documents, a recorded sales call, and access to the client’s website. Nothing is simplified for the exercise. You construct your own read of the situation and build a paid performance-marketing and lead-generation plan.
The written submission opens the event. Everything after it is evaluated in conversation: a live pitch, a discovery call with the client character, and a defence before the panel. Your thinking is tested where it is hardest to fake — out loud.
Markathon is individual participation only. There is no team creation, no shared submissions, and no group defence. The work is yours, and so is the judgment behind it.
Markathon 2026 is built around a realistic client scenario: a performing-arts institute in Mumbai working to grow enrolment through paid channels. You are given the same kind of material a marketer inherits on their first day on an account — background documents, a recorded sales call, and the client’s live website.
Nothing hands you the answer. The materials contain what a real situation contains: partial information, competing priorities, and the gaps you have to reason across. Your task is to read the situation accurately and build a plan you can stand behind when it is questioned.
The scenario stays confidential during the event, and every candidate works from the identical brief. What differs is what you make of it.
Registered candidates receive the full materials bundle on Day 0.
Markathon does not reward the longest list or the most frameworks recited. It rewards synthesis — the ability to take a messy situation and produce a clear, defensible read of it. In Rounds 1B, 2, and 3 you reason in real time: pitching your plan, running a discovery call, and defending your thinking under cross-question.
Professionals who want a serious test — one that measures the parts of the job that a résumé cannot.
Marketers a year or two into their careers who want to stretch against a real brief and see how their judgment holds up under scrutiny.
Switchers who already have the foundations in place and want to prove capability on the same terms as everyone else.
Markathon is not an entry-level event and it is not a placement drive.
Recognition flows from performance. There is prize money for the top three, presented alongside the recognition that goes further.
₹1,00,000
₹50,000
₹25,000
Markathon 2026 · 1–12 July · online · all times IST · Markathon is an aFactor event · support@afactor.ai